made it
Welcome to my senior thesis project, made it. This focuses on UX/UI design influenced by primary and secondary research.
Made it was designed to deliver the satisfaction of home-cooked meals in a way that is easy and approachable for everybody, all while ensuring sustainable practice.
Promotional video
the problem
quick meals
On average, Americans spend 1/4 of the amount of time on meal preparations. This is a result of higher consumption of fast food, microwave meals, and delivery. This research shows a correlation with the U.S. obesity rates. 34% of Americans fall into this category, double the global average.
cost & Waste
Food costs take up a large proportion of people’s paychecks. On average, people spend $350 on groceries and $650 in total food costs.
Research shows 30-40% of our food chain results in waste.
design opportunity
Learning how to create diverse meals with the food in your pantry is a skill. It can help decrease food costs and waste. I saw an opportunity to design an app that uses Artificial Intelligence to streamline this process.
research - survey results
Interview
analysis
I analyzed the transcripts from each interview to find common trends, pain points, and design opportunities.
user journey
key findings
auto meal PLAN GENERATOR
Helps with lack of creativity
Saves money
Reduces food waste
Quick and efficient
Collaborative
Add household members
Shared grocery list
Divide and conquer steps
Group meals
Sustainable kitchen
Provides meals with in-season recipes
Discover products for the kitchen
Create new habits
Learn importance
Look & Feel
Final design
Growth
skills
UX/UI
Design Research
Adobe After Effects
Brand Identity
learnings
Project management
Taking research insights and translating them to the final design
Carrying a brand throughout the entire app design
There’s more
View my full documentation book detailing more of my project and my design process